What is SEO?

Search Engine Optimization (SEO) is finding what the major search engines like Google and Bing look for in a website to factor into keyword rankings, then optimizing your website to align with the current algorithm.

While the theory behind SEO never changes, the practice and algorithms are ever evolving. That’s why it’s important to stay up to date with the current best practices to make sure you are ranking for keywords related to your business. If you are a local service business, this optimization is necessary.

How Does SEO Work?

Search engines are all about data. SEO begins in the google analytics data and keyword rankings in Google Adwords. With a new client, the first thing is optimize the “meta data” on the website to tell the search engines what and where they should be looking for keyword data. Optimizing meta descriptions, page titles, alt image texts, and creating keyword priority with H Tags is creating the environment that makes sense to a robot crawling your site for data.

On Site Content

Once the back-end meta data of a website has been sorted, it is time to optimize the page content. Page content is speaking to both the user and the search engine. Page content should include specifics you would like to rank for in Google, including locality and service. In order to do this, you have to think from a customer’s perspective. What would they type into google when looking for your service? It’s from this perspective that we write the page content to speak to that inquiry.

Off Site Content and Linkbuilding

This part of website optimization is about leveraging your brand relationships to build a link network that is relevant to the keyword profile you are trying to build. Link building with trusted websites is one of the best ways to build trust with your brand in the search engines. This will make it easier for you to rank keywords that apply to your service in a more timely manner.

SEO Services

I began SEO in 2016 through an agency where I learned how to rank websites of every service type from local restaurants to online furniture sellers. Over the years I have watched the internet and algorithms change. I’ve learned that the only way for a brand to stay afloat online is to adapt with those changes. That means updating the website regularly and getting your brand across as many platforms as you can to grow your trust with the search engines.

SEO Audit

SEO audit will give you everything you need to know about your current rankings, what keywords you rank the highest for, and what parts of your website can be optimized. I use modern software and tools including Google Analytics, SEM Rush, Raven SEO, Majestic SEO and others to provide the best data you can get. This audit will give you the blueprint for building a better website that will have your keyword rankings improving consistently.

SEO Optimization and Content Packages

SEO services will provide everything you get with the SEO audit package as well as the implementation of the changes that need to be made to your website on a monthly basis. This includes adding new pages and content, link building, on-site optimization and meta data optimization.

PPC Campaigns

Pay Per Click advertising (PPC) is a great way to generate new clients and discover your target market. There are often untapped demographics that can lead to a new level of success for your business. Whether you want to advertise on Google, social media or both, I can help you get your message out as well as find out who’s listening.